...William McPhee noted that a disproportionate share of the audience for a hit was made up of people who consumed few products of that type. (Many other studies have since reached the same conclusion.) A lot of the people who read a bestselling novel, for example, do not read much other fiction. By contrast, the audience for an obscure novel is largely composed of people who read a lot. That means the least popular books are judged by people who have the highest standards, while the most popular are judged by people who literally do not know any better. An American who read just one book this year was disproportionately likely to have read “The Lost Symbol”, by Dan Brown. He almost certainly liked it.

-- The Economist, A world of hits

Your father is so fat... I can see why he married your overweight mother.

Your father is so fat... he was probably a smoker when he was younger and quit at some point.

Your father is so fat... I mean seriously. Look, the truth hurts.

Your father is so fat... that I'm guessing your dad wasn't coaching your youth soccer team and doing a lot of running along the sidelines. Or maybe he even ate your youth soccer teammates. Who knows? You haven't seen them lately, have you?

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