Before my uncle’s funeral, an ad starts and we, the family, look at each other awkwardly. Is it rude to skip the ad after 5 seconds because it makes us look eager to mourn?
Or is it worse to watch the entire ad? What if the company is advertising a way to bring my uncle back? What if I’d only find out at the end, after the pretty people finish driving their new car down winding roads to ukulele music, hair blowing in the wind, a young woman’s foot out the window bobbing in time?